B Brand. Balance. #41 Rolex product design industry professionals and theorists in

industry professionals and theorists in the fashion tech field

Detached from the plain old fight of wanting to reinvent the genre

these illustrations show the “development of a consistent worldview” that dispensed with the prior decorative role of architecture and expressed itself in a new language of exactitude

and the mechanisms behind the continued expansion of these genealogies today

Paul Rand had never designed an entire corporate identity

B Brand. Balance. #41 Rolex product design industry professionals and theorists inFind more of the B Brand. Balance. series here. Founded in 1905 by 24 year old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the worlds first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. moreSince the 1950s,Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner,Milgauss, and Oyster Perpetual Day Date.